29 Apr 2013
The Economist magazine is headed to campuses around the country to encourage students, teachers, professors and others in the academic community to become readers. Enlarge This Image The new digitally focused ad campaign for The Economist dares readers "2 go ...
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09 Dec 2012
¶The Economist magazine hired Atmosphere Proximity, New York, part of the Proximity Worldwide division of BBDO Worldwide, to serve as its North American agency of record for brand marketing. Billings were not disclosed. The assignment had been handled by a ...
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06 Dec 2012
Instead of asking industry leaders for their industry predictions for 2013, we asked them what we should expect not to see in the next 12 months even if these things get lots of attention. The bottom line: Don’t bet against ...
LEARN MORE29 Nov 2012
New York, Tuesday November 27, 2012/PR Newswire Atmosphere Proximity, a leader in the digital space, has been chosen to lead brand strategy and marketing for The Economist in North America. The selection came after a lengthy, multi-pitch process. Identified as ...
LEARN MORE08 Aug 2012
NEW YORK, August 7, 2012 Eight young advertising creatives will again compete to win a 30-day paid freelance position with the return of The Big Ad Gig 2012 (www.thebigadgig.com). This award-winning event will be held during Advertising Week, produced in ...
LEARN MORE09 May 2012
Room Key Launches Enhanced Planning Features, Expanded Hotel Options, Facebook Page and “One Suite Weekend” Getaway Promotion DALLAS, May 9, 2012 – Roomkey.com, an innovative new hotel search engine that offers consumers comprehensive information and a simplified search experience, today ...
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