Conservation International: AdCritic's Interactive Pick of the Day
The Harrison Ford-endorsed org's environmental efforts get the full, online treatment.
5/27/2008
Creativity Online
While its "Wax" PSA featuring Harrison Ford had an element of humor, Earth-saving outfit Conservational International gets serious and down to business with a newly redesigned website courtesy of Atmosphere BBDO.
The info-loaded site features a new message from a more straightforward Ford about the issue of burning forests and its consequences. Along with the video, visitors can scour several areas including an educational section that offers insight into climate change, an exploration area to check out priority hotspots and conservation regions, and a link to donate $15 for your own acre to protect.
The info-loaded site features a new message from a more straightforward Ford about the issue of burning forests and its consequences. Along with the video, visitors can scour several areas including an educational section that offers insight into climate change, an exploration area to check out priority hotspots and conservation regions, and a link to donate $15 for your own acre to protect.
