Press

... Does it make sense to feature musicians in an ad campaign without featuring their music?

Cyrus Vantoch-Wood, creative director at digital ad agency Atmosphere BBDO in New York, thinks that, in this case, it does.

"It's (using Pilooski) as a way to connect a whole set of musicians under one anthem," he says. "You couldn't exactly do a mash-up of all of them." ...