DePuy
Global Website

Since its pioneering days as the first commercial orthopedics company in the United States, the DePuy Family of Companies has been committed to two important goals: transforming the lives of patients and enhancing the capabilities of physicians.

But with more than 300 branded and unbranded websites in the U.S. and more than 500 globally, DePuy’s fragmented digital presence had limited the company’s ability to play a central role as an informational, motivational and educational resource for both of its key audiences. Additionally, the high costs of fragmentation, with the inefficiencies it brings to everything from development to maintenance to hosting, were hindering the brand’s capacity to deliver innovative digital experiences, forcing it to fall behind some of its more progressive competitors online.

What DePuy needed was an integrated digital platform that united its global portfolio of websites into a single cohesive web presence and rewarding user experience for both patients and professionals across the globe.

DePuy
Global Website

Rejecting the notion that a complicated problem requires an equally complicated solution, we established a holistic strategic platform and organizing principle for both the patient and professional online experience — a framework that informed every phase of development from discovery to design to content creation.

DePuy
Global Website

For patients, we focused our efforts on delivering valuable content and tools during three critical moments along the continuum of care: when people are seeking information about a condition; when they’re weighing treatment options and when they’re assessing the recovery process.

For professionals, we structured the user journey around providing first-rate content and learning tools that go beyond information about the latest product innovations to giving HCPs direct access to every resource from online tutorials to offline seminars to hands-on surgical training.