CONSERVATION INTERNATIONAL

CONSERVATION.ORG

Conservation International is committed to changing behavior and creating a movement that will help protect the Earth's plant and animal diversity. With an established presence in over 40 countries on four continents, CI has a significant global presence which is leveraged to apply and develop new innovations in science, politics, and community participation in order to protect biodiversity hotspots around the globe.

One key communication vehicle that not only helps CI spread awareness of its mission, but also provides an opportunity to change behavior is its website, www.conservation.org . Atmosphere has partnered with CI to redesign this website. Atmosphere has been tasked to develop a website that not only shows the importance of protecting and restoring the natural world but also celebrates the various ways CI is making significant in-roads in protecting and restoring the natural world for generations to come. We developed a look and feel that was based on strong visual cues such as beautiful imagery to evoke a deep emotional connection with CI and set them apart from standard NGO sites. The goal was to create a communal platform that allows users to engage and participate in featured programs, such as fundraising, creating awareness, increasing volunteerism etc. The site also features ways for users to interact with CI in a relevant and impactful manner thus creating an "emotional memory". For example, the carbon calculator allows users to calculate and offset their impact on the environment.

Launch Site